In fall 2005, Tourism Department of Iran Cultural Heritage, Handicrafts and Tourism Organization (ICHTO) were looking for a new Deputy, who had not been seen in the organization earlier. News came about new director, Dr. Mohammad Sharif Malekzadeh. In the beginning he was not taken so seriously and everyone was telling that he would be like the former directors and there would be not much change.
But in the first meetings in his presence it was clear that Mr. Malekzadeh is there based on his willpower, potentials and managerial experiences. Most of his plans and programs in tourism industry were given for the first time with no former background. Those in tourism industry, especially the private sector and media admitted that Dr. Malekzadeh was a unique figure in Iranian tourism industry in national and international dimensions.
Here we refer some of plans and programs that were introduced and implemented during 4-year period from 2005 to 2008 while he was working in the organization as Tourism Deputy and Vice-president of Tourism Organization (ICHTO).
- Identification of 1001 tourism routes in 31 provinces of Iran.
- Development plan for public and low cost trips.
- Plan of tourism routes with special interests.
- Plan for organization of rental and private houses.
- Plan for organizing public residential places and motels.
- Tourism taxi plan.
- Plan for establishment of specialized tourism committees such as Health Tourism, Sport Tourism, Rural Tourism and Scientific-Student Tourism.
- Regulations and instructions prepared and approved for domestic tourism.
- Establishment of Tourist Information offices at the airports.
- Establish Airport Visa and Electronic Visa System.
- Establish State National Tourist Statistic Committee.
- Establish Strategic Board of Tourism Accounts.
- Permanent Headquarter for Facilitation of Trips which renamed as Trip Services Coordination headquarter.
- Plan and idea for trips at any time, to any place, by everyone.
- Plan for attractions of single place and single time such as Mashhad Ardahal Carpet Washing, Chokheh Wrestling of North Khorasan in Esfarayen.
- Establishment of 13 information office for Iranian Tourism target markets in other countries.
- Obtain letter of appreciation form UNWTO Tourism Organization and Organization of Islamic Countries (OIC).
- Elect tourism day, slogan and week in 30 provinces of the country.
- Connect tourism with other media specially the national media, operating specialized tourism magazines and newspapers for the first time in the country.
- Hold more than 80 conferences, exhibitions and festivals at provincial, national and international level.
- Hold the first conference on the World Tour Operators with participants from 46 countries in 2008.
- Receive the first national tourism award in Sheikh Bahaei Festival.
- Receive National Services Award.
- Compile the Book with the title: “Special Interests Tourism”.
- Compile the book, with the title: “Management Process; Quality Control of Different Special Interests Yours” in English.
And finally, his innovation for special interests tourism was registered as the first invention in the world tourism industry